BBC - Language-OP discovery
BBC sub label for foreign language records.
This was the first BBC label available to the public to purchase starting in the early 1960's. To start with, you could only purchase these direct from the BBC. There were shows aired where listeners could follow the programme on the Radio (usually foreign language training shows) and then purchase the record and separate book to accompany it. These could be kept afterwards to continue their home learning.
Later the shows were also recorded for television and the records as well as the books became more widely available in the shops.